Chris Campbell:

Meta Is Making an AI Mark Zuckerberg To Talk to Employees, Report Says

Meta is developing a photorealistic, AI-powered version of CEO Mark Zuckerberg intended to interact with employees on his behalf, according to the Financial Times. The effort is at an early stage, the outlet reported.

Training and testing of the AI character involves Zuckerberg directly. The system draws on his speech patterns, tone, and public statements, and has been fed his current views on company direction – all toward making workers feel a closer connection to him.

A distinct project, first reported by The Wall Street Journal, involves a so-called "CEO agent" designed to handle tasks for Zuckerberg directly, such as pulling up information on demand – an effort unrelated to the AI character.

The AI Zuckerberg project sits within a wider push at Meta to remake the company around artificial intelligence. Zuckerberg has committed to developing what he calls "personal superintelligence" as Meta works to close the gap with rivals such as OpenAI and Google.

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